A landing page audit built for software teams.
Most B2B SaaS landing pages leak trials because of weak headlines, generic CTAs, or missing social proof. Croast catches all three in 60 seconds — for free.
- 01
Your headline has to name the buyer, the outcome, and the timeframe
B2B buyers are looking for a tool that does a specific job for a specific person. A vague hero ("The future of work") reads like a brochure. Croast flags headlines that fail the (audience) + (outcome) + (timeframe) test, and suggests three replacements grounded in your real product.
- 02
Your CTA should ask for the lowest-commitment step
"Get started" loses to "Start free trial — no card" because the first removes friction. Croast detects weak CTAs and recommends the lowest-friction entry point for B2B (trial, demo, contact) — not a contract.
- 03
Social proof should be named, not anonymous
Three named customers with logos > ten anonymous testimonials. B2B buyers check who trusts you before they talk to sales. Croast flags anonymous or missing proof and suggests where to add it.
- 04
Hide nothing about pricing
B2B buyers bounce on hidden pricing. Croast flags missing or vague pricing and suggests the minimum disclosure that keeps them on the page.
Is this just a PageSpeed alternative?
No. PageSpeed measures load time. Croast measures whether your copy converts. Speed matters, but the bigger wins are usually in the headline, CTA, and trust signals.
How is this different from Hotjar?
Hotjar shows you behavioral data — heatmaps, session recordings. Croast tells you what to fix. Use Hotjar to find the bottleneck, then use Croast to fix the underlying copy.
What about Pro?
Pro adds AI-enriched critique (qualitative, not just rule-based) and visual layout review. $19/mo. Cancel anytime.
Can I audit a page that requires login?
No — Croast only reads public pages. For logged-in flows, run the audit on your marketing site and your public docs.
Free · 60 seconds · no signup