Croast vs. a CRO consultant
A senior conversion-rate optimization consultant charges $5,000–$15,000 and delivers the structural fixes you would get from running a free audit. Sometimes with extra nuance. Mostly without.
Use Croast to find the structural issues today. Hire a human CRO consultant when your ad spend and conversion volume are large enough that expert nuance pays for itself. That's the break-even.
Side-by-side
| Capability | a CRO consultant | Croast |
|---|---|---|
| Cost | $5,000 – $15,000 per engagement. | $0. |
| Turnaround | 2 weeks of email back-and-forth, three Zoom calls, a 40-page PDF. | ~60 seconds. One URL in, one verdict out. |
| Deliverable | A long PDF with a heatmap, a prioritized backlog, and a research summary. | A 0–100 score, 5 specific issues with fixes, a rewritten hero, a one-hour plan, and a shareable verdict link. |
| Iteration loop | Pay again to re-run after each round of changes. | Re-run unlimited times. Free, forever. |
| Expertise | Senior practitioner, but with the bias of their prior playbook. | Hand-tuned rules + optional LLM, calibrated against the patterns of high-converting pages. |
| Catches the obvious | Usually — but you'll have paid $10K by the time they say 'your CTA is weak'. | Always — it's the first thing we look at. |
| Catches the subtle | Yes — that's where the price comes from. | Closer. We catch structural patterns. Nuance lives in human review. |
| Best for | Mid-market and larger companies with meaningful ad spend, where expert nuance justifies the engagement. | Early-stage teams who can't yet justify a $10K retainer but still need to ship a landing page. |
When to use which
You need a custom experiment designed, a multivariate test running for six weeks, or someone to physically attend your sprint and watch you rebuild the page.
You just shipped a landing page and want the same five insights a senior CRO would flag, in plain English, before you spend a dollar on traffic.
FAQ
When you have the budget and the volume, yes — a real human catches cultural nuance and runs experiments we can't. Before that, run a free audit, ship the obvious fixes, then decide.
Brand voice calibration, qualitative audience research, and the ability to run a live multivariate test on your behalf. Anything requiring a researcher is on them.
Because the foundational CRO checks every landing page needs are well-trodden patterns. Automating them is straightforward. The interesting work — what the page should actually say for your market — is what your consultant is really paid for.
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